Spivey International Inc
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Strategic Consulting

GOAL: Strategic positioning to create the space where your products, consumers and investors align.

  • Global Branding
    Positioned an Asia-based manufacturer to export products to the U.S. Within six months, established a brand name, packaging design and nationwide distribution channel. The brand now enjoys a diverse range of buyers and is a market leader in the disposable medical products industry.

  • Market Entry Strategy
    Designed and implemented comprehensive market entry strategies including a public relations campaign to increase name recognition, executive coaching to offer insight into cross-cultural business practices, and local talent acquisition to increase business efficiency.

  • Strategic Positioning
    Created an on-line and off-line marketing strategy for a modern herbal remedy to treat computer- caused health conditions. The company required company positioning and product differentiation for investors, professionals and consumers in order to secure an additional round of funding.

  • Re-positioning
    Researched higher education market and changed focus of early stage business to center on international students—especially China—to secure additional funding and growth. Company is now profitable.

  • Launches
    Initiated a retail and online Asian art Gallery in San Francisco.