GOAL: Strategic positioning to create the space where your products, consumers and investors align.

EXAMPLES OF SUCCESSFUL STRATEGIES for various clients:

• Global Branding
  Positioned an Asia-based manufacturer to export products to the U.S. Within six months, established a brand name, packaging design and nationwide distribution channel. The brand now enjoys a diverse range of buyers and is a market leader in the disposable medical products industry.
  
  
• Market Entry Strategy
  Designed and implemented comprehensive market entry strategies including a public relations campaign to increase name recognition, executive coaching to offer insight into cross-cultural business practices, and local talent acquisition to increase business efficiency.
  
  
• Strategic Positioning
  Created an on-line and off-line marketing strategy for a modern herbal remedy to treat computer- caused health conditions. The company required company positioning and product differentiation for investors, professionals and consumers in order to secure an additional round of funding.
  
  
• Re-positioning
  Researched higher education market and changed focus of early stage business to center on international students—especially China—to secure additional funding and growth. Company is now profitable.
  
  
• Launches
  Initiated a retail and online Asian art Gallery in San Francisco.