GOAL: Strategic positioning to create the space where your products, consumers and investors align.
EXAMPLES OF SUCCESSFUL STRATEGIES for various clients:
- Global Branding
Positioned an Asia-based manufacturer to export products to the U.S. Within six months, established a brand name, packaging design and nationwide distribution channel. The brand now enjoys a diverse range of buyers and is a market leader in the disposable medical products industry.
- Market Entry Strategy
Designed and implemented comprehensive market entry strategies including a public relations campaign to increase name recognition, executive coaching to offer insight into cross-cultural business practices, and local talent acquisition to increase business efficiency.
- Strategic Positioning
Created an on-line and off-line marketing strategy for a modern herbal remedy to treat computer- caused health conditions. The company required company positioning and product differentiation for investors, professionals and consumers in order to secure an additional round of funding.
Researched higher education market and changed focus of early stage business to center on international students—especially China—to secure additional funding and growth. Company is now profitable.
Initiated a retail and online Asian art Gallery in San Francisco.