GOAL: Keeping your company current in the ever-changing integrated world of global commerce.
EXAMPLES OF SUCCESSFUL STRATEGIES for various clients:
- Marketing Campaign Strategy
Identified the correct marketing channels for maximum exposure to targeted audience and accomplished integrated innovative, targeted marketing campaign to secure and maintain high valued client base.
- Media Relations
Guided a pre-IPO client in maintaining consistent messaging to be understood across all communication channels. Set up interviews with key media outlets to provide positive coverage within budget.
Facilitated creation of a Chinese language web-based email service. Managed technical interface, recruitment and management of local and overseas programming staff; supervised graphic design, content development and interface with third-party suppliers.